Different types of briefs

  Different types of briefs

 

Negotiating a brief 

Our brief was set by the James Paget hospital to make a corporate video. Our group took on the task of making a corporate video for the recruitment of nurses for JPH. Our brief included:

Having an outline brief with a client is a good way to establish what the client wants but also the freedom and possibility changes that you make towards the final product. By having an outline brief you are able to make clients aware of your skills and the skills you can bring to the production. With negotiating a brief the client can chose to deny some of the ideas that you put for forward or except them. It is a must that the client and the employee work together to get a clear and finally brief that they both agree with so they can work together and come up with a finally product they are both happy with. This is essential so that the client is happy with the final brief and doesn't cause problems like the client not paying you or even using the final brief.

We got to negotiate the brief that the James Paget gave us for the nursing corporate video. The briefing from our client was a informal written document which we had a lot of room to change and make improvements on. The clients briefly new what they wanted in there final product so using power point we made a presentation on what we wanted to change and the video to include. Two people running the project came and we pesentated it so they were able to say what they through of the changes we had made. Lucky they where happy with the changes we have made and we came up with a final brief. The disadvantage of this type of brief is it's not set in stone of things could constantly chance 

During the James Paget brief video we didn't have any legal problems with the brief as long as we made sure during filming to not film anyone that we didn't have promotion to film. We did have a big problem with communication through out the process. This included traveling down to the location and them cancelling on us or not having anything set up for us. This made the process hard and long and make us as the employees feel frustrated. This happened several times so we had to change the brief even more. They wanted four separate videos but due to the lack of organisations on there side we weren't able to get enough footage to complete four different videos. In the end we places all the footage together to make one video. They where then not able to use are products due to us not making to brief completely mouldered to the way they want it. This is a very had process due to the lack of organisation and contact with the client.  

Even tho we didn't have the best and most positive try at our fist coprate video I was able to explore job role that coprate video companies would do. I was able to develop by taking on different job roles when making the final product, this enable me to see what I was strong at doing, needed work on or even skills i have only just learnt. Something I learnt was on how briefs work and how to negotiation a brief so I and the client are happy. Our team was made up of five team members that means there was multi-skills within the team. This made us able to assign different job role but we also changed the job role each times so everyone was able to developed and learn new skills with the help and guide of my team mate and teachers.

Finished Corprate Video- James Paget Corporate Video- Nursing

               

The current practices in corporate video production

This essay will be about the current practices in corporate video production. In this essay I will cover copyright, privacy, defamation, fair use, ethical, release (materials, talent and location) and technologies. I will also be including examples of each of these either being use appropriately or being misused. The purpose of this this essay is to show how important it is to take all of these into consideration when it comes to corporate video production.

Copyright is a law that protects a number of works such as film, music, broadcasts, recording and

literater. Copyright grants the creator of the work rights for it's use and distribution (royalties). When it comes to corporate video if you have made the video you are classed as the owner and own the copyright. But if a client/company has hired you they are also going to have the licence to use it. It is most likely that the creator will sell the video to the company also selling them the copyright entirely this music be done in writing to prevent any problems with the ownership of the video. An example for the misuse of copyright was when Ms Phan was accused of the copyright of nearly 30 songs and she faced a bill of £88.000 per each individual song. She has used them with out permission on her own youtube channel. The record labels and music publishers claimed that she was making a profit off the artist tracks.

Privacy protects personal information. The more private or intermit the information is the greater the
public justification will be. privacy when it comes to corporate video is very important. If a client or company has hired you to make them a video it's best to make sure you have both agreed the information that can and can't be included in the video. Corporate video companies have to be very carful not to break the privacy of there clients. Face book was sued for £15 billion for 12 privacy law sue over violating users privacy by tracking peoples web usage. Facebook has also been sued several times for breaking peoples privacy. It was also sued by 13 people after uploading their address book without permission.

Defamation is a law that allows companies or individuals to sue for damage to their reputation.

Corporate video companies must make sure when making a video for a client that they don't damage there reputation. To make sure for this the client and employ can come to an arrangement what can and can't be in the video just like like privacy. Also an agreement can be make to what they can tell certain people or keep private even when the video is finished. This will make sure that nothing will be said or shown to damage their reputation. An example of this in the media was when Kiera Knightly sued the Daily Mail. They have published a false article that stated that she has an eating disorder and have be responsible for the death of a young lady with anorexia. This damaged her reputation as an actor/model so she was able to take them to court for defamation.

Fair use permits limited use of copyright material with out promotion form the owner. The material has to be used in certain way, like a certain portion being used  or the format that it is being used in. You do not need promotion as long as it us used for a 'transformation'. If you break the rules of fair use it is then classed as copyright. This also applies when coprate video they have to follow the rules so they don't get into trouble with the owner of the work. An example of this being used correctly is the clip shown underneath. This is a youtube channel by Chris Stuckmann who revues movies online and uses clips of film in his video's. He has kept with in fair use so he can not getting in trouble with the owners of the film.

            

Ethnical issues are important so different types of media don't harm individuals. This includes
making sure it don't harass, assault, people or cause harm, respecting privacy, plagiarising, respecting rights of publicity. When making corporate video you must take these into consideration not to upset the public. Ethic issues can also be the effect on the environment or damaging wildlife. Main ethnical issues included, war, slavery, force marriage, abortion, charity, capital punishment. Before making a corporate video it's best to look into the video/ topic your video will be on and what ethnical issues it could or does face.

Release (materials, talent and location) these are very important documents when It comes to making any media product that involve filming.  Releases are recorded documents of given promotions to either films someone or a certain materials/locations. When making a corporate video they must also make sure they have these release forms to stop any issues with the law. The release form are done in the pre-production so everything is filled out before filming. Release forms will also included the dates of filming so it is crucial to stick to the days and times of filming.

Technologies' with in corporate video is the last thing I am going to talk about in this essay. When filming you want to film to the best quietly you can by using the best technologies. Each corporate company is different and will use different equipment form a cannon DSLR to Sony A7S. These types of cameras are interchangeable so you can switch to different/ better lenses. The 'sony alpha A75 mirrorless digital camera' prices at £2,498.00films in HD or 4K quality video. Other technologies includes zoom mic's (for clear cut sound), soft box light (non diegetic light), Drones (for arial shots). Some companies hire equipment their are many sights that hire out equipment at a price per a day. When filming it is best to use the best technologies to film the product but also the best software to get the video to the highest quality finished product. Good editing soft wear includes premiere pro and after effects which is around £171.15 a month as part of a adobe package.      

JPUH Recruitment video power point

   

Corporate video power point

 

I analysed volunteer abroad with original volunteers

Local corporate companies

Lambda films  

Lambda Films is animation and filming production company basted in Norwich with a team of only nine people.  Lambda specialists video production, animation and video marketing.  They have been doing video production for over six years. Lambda have a certain way for there video production.

They start with an objective then build it up to a concept and strategy that will not only achieve them, but will inform the production and the edit itself.

Lambda films also do animation that comes under three types illustrative animation, motion graphics and 3D animation.

         

They also do video marketing so once the client has there video lamba will help market it though social media and other media forms. They have a number so strategies but work with the client for the best way to promote there video.

Curveball media 

Curveball media are a corporate video company based in Norwich with a team of  nine people. There company does film, animation also explained videos. They have made corporate videos for some very big companies form pharmaceutical companies to complex date pieces. Curveball media try and achieve over 18 million viewers for each one of there clients. There clients go form Norwich to London form London to even as far as Israel.

        

This video was made by Curveball media to promote YouTube and them self's it shows them promoting YouTube as a whole company. This video is also showing that they Curveball work with YouTube to place there clients corporate videos on. This video is saying that Curveball makes YouTube better when it comes to the types of corporate videos that are on there. This video was also made in 2012 to promote Curveball media the company its self has know grow and expanded and got better as you can see form some of there work they do know in 2016 and there new corporate video they have make to promote them self's:

Eye films

Eye films have been making films for 40 years they are a multi-award production company again based in Norwich. They don't just make corporate videos they also make feature film and television documentaries and such over things. Eye fims is the biggest out of the three companies I have anylized in this post.

When it comes to corporate videos I couldn't film any of there work on You tube more of there videos have been distributed on Vimeo or the clients websites. They have worked for global organisations like SMES to charities and public bodies. They also have done some corporate videos for local companies such as Yarmouth race course.