In this essay I will be discussing the emerge or music videos, promotion of artists/songs and promotion of directors. It will also include producers strategies, extending artist and record labels income, the extension of various media outlets and synergistic marketing. The purpose of this essay is to how big the music video industry is and how it can promote artist and directors and how artists, films, producers can all make money form music videos.
The history of the music videos starts in 1941 when the new invention of music videos this clubs and
bars in the USE. The panorama sound is a jukebox that played shot videos along with the music that was being played. Hollywood then discovered the genre of music-cantered films these included the famous Elvis Presley movie. These films integrate musical performances into a story. The in 1962 Show like 'Top of the pops' where new forms a music television. Thirteen years later Bohemian Rhapsody by Queen was considered one the the first to use advanced video effects to make there own music video. Five years later David Bowie 'ashes to ashes' was consider the groundbreaking video. MTV was the first 24-hour satellite music channel in 1981 which still today is still going. The history of music videos gets bigger and bigger going on to become massive entertaining. Music videos now have award shows, many music video channels and it is now the norm for artist and bands to have music videos.
Music videos can promote a band/ artiste. Artistes and band can really take advantage of music videos by having a recognisable name/ symbol which people can always identify that band with. Ways of doing this is having there name in the music video or a iconic look and sound. An example of this is the band 'The White Stripes'. This band Had a vey iconic look/ design aesthetic of the colour scheme of red, white and black. These icon colours that are always associated with the band have been used on every album and single cover the band released. They also wear clothing of these colours for every gig they played and music video they filmed. The music vidios they made promoted their band through this iconic look they had as people could instantly recognise them.
Not only can music videos promote artist them selfs but can also be used a a promotion of someone behind the camera. Directors can become famous form there work with music videos but also artist can gain more of an audience by using a famous and well known director. For example the famous director David Fincher started out as a director for music videos he then become known for his direction. This then expanded his career to become an well known movie director who has made cult classic film such as 'Seven' and 'Flight club'. His most famously known for the music video he did for Modonna's 1990's song 'Vogue'. Each shot in this music video is perfectly worked out for the poses, costumes, make up . Fincher creates a sophisticated black and white hollowed music video in just 5 minute giving him the promotion of a great director.
Each artists is different so each producer has there different strategies to market each artist. Each artist is marketed differently form is they are signed to a major labels band/artists, inderpendent bands/artists or self-produced artists. Artists and bands that are signed to major labels are more mainstream artist with a very big fanbase. These points will be shown though there music videos, they will have a very polished and glossy images and will also have a higher budget to develop and make there music video with. Being an mainstream artist they also can hirer the best music video producers to developed there music video. Conventions and elements in mojor label/ mainstream artist videos include exotic place, famous actors and other artist, expensive cars, expensive clothing basically showing the money they have and also selling sex. Different band will be marketed differently to mainstream artists. You expect to see there music video on very mainstream websites and TV channels like youtube, MTV, Top 40, Spotify and more. An example for an music video that shows all these points is 'Reminder' by The Weekend in this music video shows expensive car, famous artist, exotic places it shows a reflection of what mainstream artist can afford.
Independent artist/ bands will be marketed differently as they are just starting out and don't have the
finances to make a large production music video. There music videos are paid for by independent record labels. The convention and elements we expect to see in independent music videos is the artist or band playing instruments, more risky images like drugs and drinking, videos of them of tour. They are more likely to be shown on Youtube, NME or there music on Spotify, Soundcloud. Independent artist can also try and be different and quirky thought there music videos get get notised. An example of an independent band is two door cinema there music videos include them playing instruments and clips of them on tour.
Then there are self-produced artists, due to the update of media outlet and technology artist are able to fund, produce and distribute their own music videos like youtube, sound cloud and social media networking. Self produced artist try and find a way into the industry by releasing there own music video hopefully then to become an independent artist or even go on to be signed by a major label. There are advantages and disadvantage, advantage is it may cost less to make but you have complete creative control and disadvantage might not be well made, might not have the equipment you need to make a video, might not have the money to make and produce a music video. An example of an music video that made an artist become known and more mainstream is the artist Post Malone and his music video for 'White Iverson'. Post Malone did have an advantage as he clearly had the money and equipment to make a video that had showed conventions of a mainstream artist music videos even though he is self-produced.
Music video also can be a statement of art, music videos don't have to be for commercial reasons they can be used to create a piece of art or a visual masterpiece. These music video can also promote artist while being an artistic statement. Elements of these types of music videos is they are very visual pleasing and associate art into them wether that is though visual or storytelling. All types of artist can include a art into there music video for a statement of art or just to make them memorable and unique. Underneath is an music video that incorporates modern art is was directed by Damian Kulash's and to took only 4.2 seconds to film but seven weeks to plan and design. The music video was make for the song 'The One Moment' by Ok Go and truly incorporates art.
Another reason for making music videos is for the extension of income every time a record is played in the radio the artist or band of that song will get payment/royalties in exchanged for playing their product. This is the same for music videos every tome they are watched the artist will receive payment for the form of royalties. For example the amount of views you get on youtube can indicate how much money you get per a view. But is is also hard to track the consumption of a signal music video. A number of media outlets see how popular a track is or artist and then pau royalties based on that information. This mean that more main stream artist will get more royalties because they will be played more on the radio but also there track will be played for longer amount of time for example song can stay in the top 40 charts for months. This makes it harder for alternative musicians to make money through royalties. They cant rely on media outlets because they are not know artists they maybe played one or twice on the radio as up and coming but they will not be played as much as a mainstream artist such a Beyonce would be as more people want to listen to more mainstream artist songs. Youtube is the main way in which up and coming talents can make money in the competitive music industry.
Due to the extensions of
Outlets/Platforms there is more sources for us to access media text this mean there is a wide range of media source that allows us to access music videos. The main and most popular one is Youtube this website accuses us to billion of videos new and old. This website is a huge success because of how big the audience is giving all audiences free accuses to a wide range of music and music videos. VEVO is just like Youtube that also gives us a wide range of chose and this is all down to the growth in music videos. The TV is also a platform that has a wide range of TV channels and music channels that allow people to access music. An example of this is MTV that shows mainly TV programs but they also have a competition that allows up and coming artists to enter there cover and then be shown on the channel. This allows us to also access up and coming new stars not just only though music channels. It's an advantage and disadvantage that there is a growing number of media outlets as there is so much to chose from and so much competition from different media outlets.
Synergy referees to the promotion of different products that the sale of these products subsidiary to the main products or company though licensing deals. In 1930's synergy started by Walt Disney when he granted other company the right use the characters Mickey Mouse. Disney deftly is one of the main company to use synergy up this make there movie more successful and bigger then just a film it make is multi-platformed. An example of this is the famous film frozen this film was a massive success but it also used the film to make other products like toy dolls, teddy, easter eggs. They even have a album full of all the songs in there film but one of the main songs was Let it Go by Idina Manzel. This song was also covered by Demi Lovato which her music video for Let It Go included clip for the film promoting her as an artist but also the film. This means that many people benefit form synergy as using other products to make for money but the main company e.g. Disneys will benefit the most as they have the full right to there product.
I believe that music videos are so popular due to the grow of media outlets there is so much chose and options to watch new and old music videos. Music videos have also become such a big media outlet but also such an expensive one with thousands of pound going into making video but also being made form them. Music videos are also so popular as it allows people to find new up a coming artist and band or find new songs all of different media outlets freely. Music videos as also a way of artist and band doing what they love and a way for them to try and make it in the music business industry. Music videos are also now notices and awarded with award for music videos and have now become a big everyday part of the music business.
bars in the USE. The panorama sound is a jukebox that played shot videos along with the music that was being played. Hollywood then discovered the genre of music-cantered films these included the famous Elvis Presley movie. These films integrate musical performances into a story. The in 1962 Show like 'Top of the pops' where new forms a music television. Thirteen years later Bohemian Rhapsody by Queen was considered one the the first to use advanced video effects to make there own music video. Five years later David Bowie 'ashes to ashes' was consider the groundbreaking video. MTV was the first 24-hour satellite music channel in 1981 which still today is still going. The history of music videos gets bigger and bigger going on to become massive entertaining. Music videos now have award shows, many music video channels and it is now the norm for artist and bands to have music videos.
Not only can music videos promote artist them selfs but can also be used a a promotion of someone behind the camera. Directors can become famous form there work with music videos but also artist can gain more of an audience by using a famous and well known director. For example the famous director David Fincher started out as a director for music videos he then become known for his direction. This then expanded his career to become an well known movie director who has made cult classic film such as 'Seven' and 'Flight club'. His most famously known for the music video he did for Modonna's 1990's song 'Vogue'. Each shot in this music video is perfectly worked out for the poses, costumes, make up . Fincher creates a sophisticated black and white hollowed music video in just 5 minute giving him the promotion of a great director.
Each artists is different so each producer has there different strategies to market each artist. Each artist is marketed differently form is they are signed to a major labels band/artists, inderpendent bands/artists or self-produced artists. Artists and bands that are signed to major labels are more mainstream artist with a very big fanbase. These points will be shown though there music videos, they will have a very polished and glossy images and will also have a higher budget to develop and make there music video with. Being an mainstream artist they also can hirer the best music video producers to developed there music video. Conventions and elements in mojor label/ mainstream artist videos include exotic place, famous actors and other artist, expensive cars, expensive clothing basically showing the money they have and also selling sex. Different band will be marketed differently to mainstream artists. You expect to see there music video on very mainstream websites and TV channels like youtube, MTV, Top 40, Spotify and more. An example for an music video that shows all these points is 'Reminder' by The Weekend in this music video shows expensive car, famous artist, exotic places it shows a reflection of what mainstream artist can afford.
Independent artist/ bands will be marketed differently as they are just starting out and don't have the
finances to make a large production music video. There music videos are paid for by independent record labels. The convention and elements we expect to see in independent music videos is the artist or band playing instruments, more risky images like drugs and drinking, videos of them of tour. They are more likely to be shown on Youtube, NME or there music on Spotify, Soundcloud. Independent artist can also try and be different and quirky thought there music videos get get notised. An example of an independent band is two door cinema there music videos include them playing instruments and clips of them on tour.Then there are self-produced artists, due to the update of media outlet and technology artist are able to fund, produce and distribute their own music videos like youtube, sound cloud and social media networking. Self produced artist try and find a way into the industry by releasing there own music video hopefully then to become an independent artist or even go on to be signed by a major label. There are advantages and disadvantage, advantage is it may cost less to make but you have complete creative control and disadvantage might not be well made, might not have the equipment you need to make a video, might not have the money to make and produce a music video. An example of an music video that made an artist become known and more mainstream is the artist Post Malone and his music video for 'White Iverson'. Post Malone did have an advantage as he clearly had the money and equipment to make a video that had showed conventions of a mainstream artist music videos even though he is self-produced.
Music video also can be a statement of art, music videos don't have to be for commercial reasons they can be used to create a piece of art or a visual masterpiece. These music video can also promote artist while being an artistic statement. Elements of these types of music videos is they are very visual pleasing and associate art into them wether that is though visual or storytelling. All types of artist can include a art into there music video for a statement of art or just to make them memorable and unique. Underneath is an music video that incorporates modern art is was directed by Damian Kulash's and to took only 4.2 seconds to film but seven weeks to plan and design. The music video was make for the song 'The One Moment' by Ok Go and truly incorporates art.
Due to the extensions ofOutlets/Platforms there is more sources for us to access media text this mean there is a wide range of media source that allows us to access music videos. The main and most popular one is Youtube this website accuses us to billion of videos new and old. This website is a huge success because of how big the audience is giving all audiences free accuses to a wide range of music and music videos. VEVO is just like Youtube that also gives us a wide range of chose and this is all down to the growth in music videos. The TV is also a platform that has a wide range of TV channels and music channels that allow people to access music. An example of this is MTV that shows mainly TV programs but they also have a competition that allows up and coming artists to enter there cover and then be shown on the channel. This allows us to also access up and coming new stars not just only though music channels. It's an advantage and disadvantage that there is a growing number of media outlets as there is so much to chose from and so much competition from different media outlets.
Synergy referees to the promotion of different products that the sale of these products subsidiary to the main products or company though licensing deals. In 1930's synergy started by Walt Disney when he granted other company the right use the characters Mickey Mouse. Disney deftly is one of the main company to use synergy up this make there movie more successful and bigger then just a film it make is multi-platformed. An example of this is the famous film frozen this film was a massive success but it also used the film to make other products like toy dolls, teddy, easter eggs. They even have a album full of all the songs in there film but one of the main songs was Let it Go by Idina Manzel. This song was also covered by Demi Lovato which her music video for Let It Go included clip for the film promoting her as an artist but also the film. This means that many people benefit form synergy as using other products to make for money but the main company e.g. Disneys will benefit the most as they have the full right to there product.I believe that music videos are so popular due to the grow of media outlets there is so much chose and options to watch new and old music videos. Music videos have also become such a big media outlet but also such an expensive one with thousands of pound going into making video but also being made form them. Music videos are also so popular as it allows people to find new up a coming artist and band or find new songs all of different media outlets freely. Music videos as also a way of artist and band doing what they love and a way for them to try and make it in the music business industry. Music videos are also now notices and awarded with award for music videos and have now become a big everyday part of the music business.
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